Social Media Can Amplify Worker Voice, but Fades Over Time
Latest ILR Research Findings on the Recent Anti-996 Movement
Duanyi Yang, assistant professor in the ILR School, and her co-author, Tingting Zhang (University of Illinois at Urbana-Champaign), studied the recent anti-996 movement, an online social drive that opposed the widespread practice of demanding long hours – 9 a.m. to 9 p.m., six days a week – in the Chinese tech industry. They found that while social media raised public awareness and increased state-run media coverage of overtime issues, the lack of substantial grassroots mobilization supported by associational powers, resulted in a lack of strength to drive meaningful organizational change.
Read about the study in further depth in the ILR School's "Social Media Can Amplify Worker Voice, but Fades Over Time."