Research for the Real World: Employee Engagement, HR Communications, Total Rewards
Studies demonstrate that a high level of employee engagement is a key success factor to driving growth for companies. An even more important factor, according to a Harvard Business Review study, is effective communication.
Companies have long had people dedicated to communicating externally — marketing, public relations, public affairs and now corporate social responsibility. In contrast, communicating internally to what most companies profess is their most important asset, their employees, have not received the same resourcing.
HR professionals may be deemed to have good communication skills because of their “people” profession, but rarely are they trained in communications or marketing. Because employee engagement and effective communications now play a greater role in total rewards strategies, companies need to develop an HR communications function that can help their messages and information stand out in employees’ cluttered email inboxes or social media streams.
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